Mash Ups ----- Distribution discussion question

OK, now for today's in class exercise...in addition to RSS, you will need to understand Mash Ups .

We'll do a bit of online exploring.

Google Maps + a different application = new product or service. Let's look at Kayak. Search for a hotel or click on 'Buzz'

What do you get when you mash up Craig's List + Google Maps?? Hint

An interesting FR application - social networks + mapping = Peuplade


So here's the exercise: You can work in teams of 2
1. What Mash Up would YOU like to see? How would it help in hotel/travel distribution? Post your idea in your blog.
2. Viewing classmates' blogs, find another team's idea posting...comment on it in your blog
3. Link to the other team's idea from your posted comment.

Enjoy your Holiday break!!

First...RSS

Today's reading...Top 10 Challenges for hoteliers...RSS is mentioned in one specific section. Which one? We'll start off by having you all become and RSS subscriber...what is it? How will it help you (personally)?

How is RSS being used in travel industry?

Find the RSS feed on Skyscanner

Tablet Hotels u\ses RSS. What is the customer benefit of Travelocity's RSS feed?

OK...now how can YOU use RSS...for this class??

Imaginative and Provocative Hotel Websites

Hotel Victor South Beach

Bryant Park Hotel NYC

Which do you prefer...and why? Leave a comment!

PPTs from classes 01/12 + 08/12

This is the PPT from the last class covering the RM planning process.

And here is the PPT from the class on demand + calculating displacement....you will definitely want the formula information for the exam on Friday.

Be ready to think!!!

Class exercise on 22/12 will be based on this article. Ideally, we will meet in Salle Infomatique on that day...will let you know.

Starwood's Pre-Opening Blog for Aloft Hotel

If you have ever wanted to follow a hotel from design concept to opening...visit Starwood's Aloft blog. Using 3-D modeling (widely used in auto and other industries), visitors can 'walk through' the prototype, see design concepts...and make comments.

Further, they use YouTube to provide a video preview of the hotel experience. Gamers and MySpace folks will love this.

Architectural, design and hotel management teams meet daily in the shared 3-D space 'Second Life'. They modify designs on pre-customers' feedback...quite an opportunity to avoid expensive corrections of mistakes.

They are getting a great deal of press...BusinessWeek, HospitalityNet.....

What are your thoughts??? Leave a comment!

Reading for 08/12 Class

I look forward to your Displacement Calculations and Strategies next week...the work we didn't finish in class.

The required reading for next week is:

Top 5 Must-Do's to Increase Room Profitability

Be able to discuss the development + role of a Revenue Management Team; demand and pricing by channel.

We will have a mid-term exam on 15/12...and a significant in class exercise (graded) on 22/12.
For the mid-term, please be sure to be familair with concepts:

• Demand, internal + external influences
• Demand forecasting + revenue planning
• Terms + concepts in the article "Revenue Management is Really Profit Management"
• Article was assigned reading in previous weeks
  
• The Revenue Management Cycle

Exam info - as usual 'Open Book', you may bring print outs, notes and translators. The exam is on your understanding and application of the information, not find the answer in the article.

I thank you for letting me know of any problems in advance, if you come to me after the fact...I cannot help you.

Incredible Hotel Website

You will enjoy taking a trip through this Flash website for 3 eco-hotels.

Can you tell me who owns them?

Hint - click the second picture.

Reading for Class 01/12 - Forecasting Demand

In class Friday, we will cover forecasting demand and displacement calculations. Please read the linked PDF from IDEAS, a well known revenue management solution provider.

IDeaS YM Basics

The first sections should be very familar, as we covered the material in class. Focus on the 'Demand Forecasting Challenges' for class. We will be doing some calculations so be sure to bring your calculator.

CMH - 4 B - Bring your EasyCruise answers.

Enjoy your week.

Web Marketing Internship Available

Hello All,

My company, Oneglobe Network, is seeking a bright, motivated intern to assist with Online marketing for our hotel clients.

In the position, you will learn about search marketing, email marketing, website optimization and client communication practices. The intern also assists us in testing the latest digital marketing methods such as blogs, viral marketing, etc.

It is a small company therefore our interns get to work on projects from start to finish and the work is varied and interesting, not the same from day to day.

Flexible hours to fit into school schedules; request a minimum 6 month committment.

If you are interested, please email me for further details. Please...only those that enjoy using the Net and are enthusiastic about learning new marketing methods should email.

cemhi@yahoo.fr

Thanks,

Liz

Assigned Readings Update

Just a small reminder...we did not get a chance to discuss The Easy Cinema article in class, but we will do so on 17/11. Take a look at 'About Us' in Easy Pizza, as well.

Assigned reading for 17/11 is "Debunking the Myths of Yield Management". If the PDF is too slow to download, you can find the HTML version here. Be prepared to discuss each of the myths...and the realities... in class.

Assigned reading for 24/11 is "Revenue Management = Profit Management"...once again a PDF.

Best type of Blog Post

Interesting headline:

Long Tail....Tail Wags Dog

....plus short info on the selected article

key concept Niches are more valuable to e-commerce than big, well known channels.

....Text link to article

Read about Long Tail in Hotel Marketing

....Your Opinion - Impact on the industry...agree - disagree

...Add an image

...Et Voila...Post

Assigned Reading for 17/11

In addition to your weekly opinion posting, we have an assigned reading. The assigned reading is background for the in-class discussion...as well, the materials will be on quizes and exams.

For class 17/11, please read:

Debunking the Myths of Yield Management

PDF download

It is a look at common misunderstandings about Yield Management.

Be prepared to discuss each myth in class:

1. What is the myth

2. What is the reality

Short Reading for Class 10/11...Easy does RM

While we will be focused on the hotel industry, take a look at this short article as see how the Easy Group...EasyJet, Easy Car, Easy Pizza, Easy Cinema...plus many others. Please read this article and be prepared to discuss in class:

How does Yield Management apply to Easy Cinema?

Your Blog and Required Reading

Blogging = Personal Publishing Your blog will be the place where your work for this class is kept.

1. Set up a blog - go to www.blogger.com
2. Follow the step by step and create your blog - no need to put any personal information
3. Send me the URL by Wednesday - the URL will be www.yourblogname.blogspot.com
copy the link - paste it in an email - email to me - put you name in the subject line

Required reading + weekly posting

1. Choose - www.hotelmarketing.com or www.wiredhotelier.com
2. Choose 1 article per week to post a brief analysis
3. Posting = your opinion - why this article is important to the hotel business
4. Put a text link to the article
5. Do NOT copy words from the article...use your own words.

Welcome to Revenue Management

Revenue Management + Online Channel Management

The class should be interactive, not lecture, fun and prepare you for management thinking. It is NOT a training course, not a computer course...but we'll use computers for communication.

Come prepared and the class will be interesting...otherwise boring.

No break - we'll stop class 15 minutes early.

How we will work together: 1. Assigned readings for classroom work - readings posted here in the blog 2. Required reading for posting in your blog - weekly, post by Wednesday prior to each class 3. In class exercises 4. 2 Pop quizzes 5. Final Exam

Grades =
Your blog posting = 25%
Classwork = 25%
Pop quizes = 25%
Final Exam = 25%

If you cannot be in class - you are still responsible for posting your work online. Problems - tell me prior to due dates. cemhi@yahoo.fr

I am flexible, but ONLY in advance.