Buzz + Viral + Mobile

How should a hotel use the combination of buzz + viral on mobile devices to bulid brand and win guests?

Be imaginative.

Look up viral marketing.


Buzz marketing

How does HI Nice use Radio to create buzz??

Prep for 16/03 Class

Welcome back...a long 3 week break from RM!

So now onto understanding 3rd party distribution. In this half of the course, we should be able to answer the questions:

1. When should a hotel use 3rd party distribution?

2. What resellers are available?

3. How to select the right channels?

4. How does a hotelier manage all this?

We will start with a tactic used by resellers to win customers to their resellers sites...an away from hotel sites....Best Rate Guarantee.

The Reading from Clickz

The research - to be posted in your blog:

1. List 3 Reseller Sites
2. Explain their guarantee - how it works

In class, you will examine how reseller BRG compare to hotel direct BRG.

Accor Launches a New Concept

This preview site is to express the "All Seasons" hotel concept.

What do you think? What would you do differently?

All comments welcome!