Incredible Hotel Website

You will enjoy taking a trip through this Flash website for 3 eco-hotels.

Can you tell me who owns them?

Hint - click the second picture.

Reading for Class 01/12 - Forecasting Demand

In class Friday, we will cover forecasting demand and displacement calculations. Please read the linked PDF from IDEAS, a well known revenue management solution provider.

IDeaS YM Basics

The first sections should be very familar, as we covered the material in class. Focus on the 'Demand Forecasting Challenges' for class. We will be doing some calculations so be sure to bring your calculator.

CMH - 4 B - Bring your EasyCruise answers.

Enjoy your week.

Web Marketing Internship Available

Hello All,

My company, Oneglobe Network, is seeking a bright, motivated intern to assist with Online marketing for our hotel clients.

In the position, you will learn about search marketing, email marketing, website optimization and client communication practices. The intern also assists us in testing the latest digital marketing methods such as blogs, viral marketing, etc.

It is a small company therefore our interns get to work on projects from start to finish and the work is varied and interesting, not the same from day to day.

Flexible hours to fit into school schedules; request a minimum 6 month committment.

If you are interested, please email me for further details. Please...only those that enjoy using the Net and are enthusiastic about learning new marketing methods should email.

cemhi@yahoo.fr

Thanks,

Liz

Assigned Readings Update

Just a small reminder...we did not get a chance to discuss The Easy Cinema article in class, but we will do so on 17/11. Take a look at 'About Us' in Easy Pizza, as well.

Assigned reading for 17/11 is "Debunking the Myths of Yield Management". If the PDF is too slow to download, you can find the HTML version here. Be prepared to discuss each of the myths...and the realities... in class.

Assigned reading for 24/11 is "Revenue Management = Profit Management"...once again a PDF.

Best type of Blog Post

Interesting headline:

Long Tail....Tail Wags Dog

....plus short info on the selected article

key concept Niches are more valuable to e-commerce than big, well known channels.

....Text link to article

Read about Long Tail in Hotel Marketing

....Your Opinion - Impact on the industry...agree - disagree

...Add an image

...Et Voila...Post

Assigned Reading for 17/11

In addition to your weekly opinion posting, we have an assigned reading. The assigned reading is background for the in-class discussion...as well, the materials will be on quizes and exams.

For class 17/11, please read:

Debunking the Myths of Yield Management

PDF download

It is a look at common misunderstandings about Yield Management.

Be prepared to discuss each myth in class:

1. What is the myth

2. What is the reality

Short Reading for Class 10/11...Easy does RM

While we will be focused on the hotel industry, take a look at this short article as see how the Easy Group...EasyJet, Easy Car, Easy Pizza, Easy Cinema...plus many others. Please read this article and be prepared to discuss in class:

How does Yield Management apply to Easy Cinema?