We will wrap up Direct Distribution and move onto 3rd Party Distribution. For the class, please do a bit of online research...posting results in your blog.
1. Search for an independent hotel (non-chain) - any city, any style
2. From the top ten results, copy and paste the 3rd party links in your blog
3. Visit these 3rd parties to identify their target markets, and competitive advantage over hotel sites.
4. Prepared to present your findings and links in class.
Please read the following article:
Be sure you understand the concept of comoditization...and why it is harmful to hotel pricing.
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