Class 20/04 - In Class Exercise

Mme. Dorothy Wang Yu will be covering the class today and available to answer your questions. I am available by email, if needed.

CMH 4 - A - Hughes, Julia + Sebastien will make presentations, followed by 1 hour team online exercise.

CMH 4 - B - will review and rate 3 travel related websites, followed by 1 hour team online exercise.

The online exercise is 50% of the final exam grade.

Instructions:
1 Hour team exercise

Outcome – Select one reseller site to represent your hotel online.

Work as a team of 2 people
>Select one hotel
>Thoroughly analyze 3 reseller sites from the list

Determine which 1 site will best generate new business for your hotel
>Criteria:
>Reach
>Image
>Forward Distribution

Document – for each of the 3 sites you are analyzing
-Who is the target customer group for the reseller site
-What is the ‘reach’ of the site, how do you know
-What is the hotel ‘image’ projected by the site, what types of hotels are listed
-Distribution – what types of marketing programs are offered to participating hotels
-Distribution – are affiliate programs offered, if yes – what are the affiliate benefits
-Your conclusion – which reseller would you select for you hotel
Comparing your hotel’s customer profile to your analysis, explain your selection.


Post your work in each team member’s blog – cross link to the other’s blog

3rd Party Reseller Sites - choose 3 to analyze

http://www.avantgardehotels.com/

http://www.hoteladvisor.com/

http://www.gtahotels.com/

http://www.worldby.com/index.html

http://www.france-hotel-guide.com/

http://www.hotelclub.net/hotel.reservations/

http://www.tobook.com/

http://www.flashbooking.com/index.do

http://www.ratestogo.com/

http://www.laterooms.com/

http://www.minotel.com/


Hotels - Select one
http://www.kubehotel.com/kubehotel.html

http://www.collegehotelamsterdam.com/

http://www.regina-hotel.com/

http://www.base2stay.com/